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Z E S T   |   T H E   P O W E R   O F   P A L E O

Paleo-mania continues to gain popularity and is now spreading to the masses. Basically, foods within the Paleo parameters include fruit, vegetables, meat, fish and nuts. And that's pretty much it.

Proponents of Paleo claim increased overall health and higher energy while decreasing dangerous inflammation.

Google searches for "Paleo" have been at an all-time high over the past 3 years.

Gluten is strictly forbidden on a Paleo diet.

According to an NPD Group poll taken in January 2013, one third of American adults are actively decreasing their gluten intake. Over 100 Million Americans!


According to GrubHub food services article of May 11, 2017:

"Eating Paleo is the most popular healthy eating choice across the nation. Paleo orders increased by 370 percent in 2016."

Here are the popular ways of eating ranked by order growth in 2016 vs. 2015.

1. Paleo: 370 percent.          

2. Raw: 92 percent.

3. Juice cleanse: 89 percent.

4. Vegan: 58 percent. 

5. Gluten-free: 35 percent. 




P A L E O   D E F I N E D

Our friends at Wikipedia define the paleo diet, also popularly referred to as the caveman diet, Stone Age diet—and, our favorite, the hunter-gatherer diet—as “a modern nutritional plan based on a presumed ancient diet of wild plants and animals in which various hominid species habitually consumed during the Paleolithic era—a period of about 2.5 million years which ended around 10,000 years ago—with the development of agriculture and grain-based diets.”

Wikipedia further explains that “centered on commonly available modern foods, the contemporary Paleolithic diet consists mainly of fish, grass-fed pasture raised meats, eggs, vegetables, fruit, fungi, roots, and nuts.” The diet decidedly excludes grains (whole or otherwise), legumes, dairy products, potatoes, refined salt, refined sugar, and processed oils.

Zest Brands’ Gluten Free Almond Cakes and Cookies are Paleo PerfectTM — because Zest’s line of products’ ultra short ingredients list falls well within the parameters maintained by Paleo diet pundits — such as the people at The Paleo Diet. See:

Let’s review Zest’s ingredients.

Zest products are made with all natural, non-GMO, preservative-free ingredients and contain approximately 80% almonds by volume. That means that 80% of the products’ super-low sugar-content (4 grams on average) comes from the almonds themselves—in the form of fructose—or fruit sugar.

As is customary in the reporting of ingredients on the labels of all consumer packaged goods, our list is published in the order of highest volume to smallest amount per serving size.

By example, the following is the ingredients list for Zest’s Shortbread Sandie Cookie: Almonds, virgin unrefined organic coconut oil, organic agave, walnuts, organic coconut, organic cocoa nibs, organic vanilla extract, baking soda, sea salt.

So for starters, whether you recognize them as fruits or tree nuts, almonds are Paleo Perfect. Zest cakes and cookies are 80% almonds. We’re almost there, already.

Next comes Zest’s organic coconut and Zest’s virgin, unrefined, organic coconut oil. Both, unquestionably, Paleo Perfect.

Zest uses cage-free eggs in their coffee cakes and gourmet cake offerings. Imagine Fred Flintstone trying to rescue a Paleolithic hen from a saber-toothed fox. Sooo Paleo Perfect!

At most, between 0.6 to 2.0 grams of organic agave is added to Zest cookies and cakes. The agave plant has long been part of human culture. In fact, human remains dating back at least 10,000 years show the early uses of agave as food and fiber. Agave is Paleo Perfect.

Lemons are Paleo Perfect. As are cherries. And ginger. And walnuts. And, lovely vanilla, which hails from the heavenly orchid flower, has got to be Paleo Perfect.

Then there’s the organic cacao and cocoa nibs that add rich and magical flavor to Zest’s Chocolate Coconut Cakes and both the Ginger Chocolate and Shortbread Sandie Cookies. First cultivated by the Olmec peoples of pre-Columbian Mexico sometime around 1500 BC, cacao clearly must have been in their ancestors’ diets long before that dating. Long before its formal cultivation by the indigenous natives to the north, it’s quite possible the ancient hunter-gatherers living in the Andean foothills of the Amazon and Orinoco river valleys munched on the sweet pulp and seeds of the cacao bean, as these lands are the aboriginal habitat where the cacao trees originated in nature so many millennia ago.

That leaves Zest’s second-to-the-last ingredient, baking soda—and a teensy little bit of sea salt (these last two ingredients make up approximately one-third of one percent of Zest baked goods by volume).

Sodium bicarbonate is a nutritionally benign chemical compound. Also known as sodium hydrogen carbonate—with the formula, NaHCO3. Sodium bicarbonate typically occurs as a white solid that is crystalline in nature, but also appears as a fine powder as well. History has it that the ancient Egyptians used natural deposits of natron, a mixture consisting mostly of sodium carbonate decahydrate, and sodium bicarbonate, each and every day. Clearly, the Egyptians must have learned about natron from their more shaggy predecessors, the cave dwellers.

Lastly, Zest uses unrefined sea salt as its smallest and last ingredient on its super short list. Evidence indicates that Neolithic (traditionally considered the last part of the Stone Age) people of the Precucuteni Culture were boiling salt-laden spring water through the process of briquetage to extract the salt as far back as 6050 BC.

In addition to being Paleo Perfect, Zest artisan-crafted, super premium baked goods feature the following nutritional attributes: high protein, high fiber, nutrient dense, antioxidant rich, zero trans fat, low glycemic load, low carbohydrate, gluten free, dairy free, soy free corn free, grain free, low in sugar, all natural, sweetened with organic agave, non-GMO.

And, besides all of the above noted nutritional attributes, our gourmet Zest Cookie lineup is also Vegan, low sodium and contains no cholesterol.

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